Core Competencies & Strategic Skill Matrix
2025: Founded AI Navigator to assist local businesses pivoting from legacy systems to AI-driven operations.
Developed the proprietary AI Readiness Report, featuring a "Traffic Light" digital health score to identify critical operational gaps.
Architected a "Low-Hanging Fruit" implementation strategy, focusing on high-return solutions such as custom AI agents and automated invoicing workflows.
Advanced prompt engineering, construction of bespoke AI Agents and "Google Gems," and strategic AI business coaching.
2023: Digital Services Manager Ngāti Awa Social & Health Services:
Spearheaded the digital transformation for a major Iwi provider, deploying a comprehensive Microsoft SharePoint Intranet to centralise leadership communications. Developed custom Microsoft SharePoint architecture for primary sector operational resilience.
2020: Digital Marketing Lead Kimbolton Sculpture and Art Festival.
Designed and implemented advanced (pre-AI) marketing automation system from minimal budget with successful outcomes
Founded and Developed Real Digital Ltd, from it's initial purpose of building SME websites through to directing it over 14 years as a full-service agency Google Partner specialising in digital marketing strategy and deployment, including Google Advertising, advanced SEO services, business automation systems and social media marketing.
Co-founded Gel Business Systems Ltd as a Microsoft Cloud Partner designing bespoke SharePoint templates that provided "out-of-the-box" document management for SMEs.
3 Year Contract with New Zealand Trade & Enterprise (NZTE) Delivering business training and coaching to SME's in sales, marketing, small business growth and the introduction of Cloud Computing.
Regional Manager: BJ Ball Papers
Directed New Zealand’s largest fine-paper import operation, managing 22 staff and achieving $100M in annual national sales.
Operations & Inventory Mastery: Managed $5M in inventory with over 4,000 SKUs; executed sophisticated forward-buying of USD and Euro currencies to hedge market volatility.
Acquired Skills: Executive leadership, complex supply chain management, 3-month forward sales forecasting, and HR scheduling.
Operations Manager: Securacopy (Blue Star)
Led the largest digital print facility in NZ to achieve ISO9002 Accreditation.
Early Adopter Leadership: Championed early mobile productivity by integrating Palm Pilots and digital voice mail into corporate workflows long before they became industry standards.
Sale Manager: Securacopy (Blue Star)
Sale Manager: Horizon Homes
Key Achievements:
- Radio Technician (NZPO): Developed remote radio systems in Napier, serving as the essential structural precursors to the 1987 mobile network launch.
- Radio Inspector & Spectrum Manager: Managed government radio frequency licensing and conducted complex RF interference tracing.
- Maritime Radio Surveyor: Contracted to the Ministry of Transport for international shipping surveys at the Port of Napier.
Acquired Skills: Installation of microwave link stations, electronic fault-finding, and high-capacity technical reporting.
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